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Most people know that website visitors respond more readily to the immediacy and appeal of real people and visual images. The use of a web video presenter has proven benefits that can produce a high return on investment.

So why isn’t everyone using them?

Think about how you respond to large chunks of written content when you visit a web page. It’s probably not long before you stop reading and skip ahead in search of compelling headings. The chances are you’ve probably jumped ahead already without even reading this sentence. Read the rest of this entry »

If you work with images you probably know that Adobe Photoshop is the undisputed ‘King’ of web image editing software and most web designers would gladly recommend it.

It is the 20th anniversary of Photoshop and the recently released CS5 and CS5 Extended have an incredible range of new features to help photographers, print designers, video professionals, cross-media designers, Web designers and interactive designers. You name it, CS5 seems to have it. Read the rest of this entry »

Have you ever paid or considered paying so called ‘experts’ to manage your Google AdWords campaign?

If so then the new Google AdWords Certification Programme could help you get better value for your money this way in the future.

PPC campaigns using AdWords or other major Pay Per Click services such as Microsoft adCenter or Yahoo Search Marketing can be a cost effective way to quickly drive targeted traffic to your site.

Mastering the techniques needed to make such campaigns cost effective can be quite a learning curve which is why many business owners choose to hire ‘experts’. Read the rest of this entry »

Ok so you know a good web designer willing to build your website. Let’s be honest it isn’t difficult, in fact you could probably build the thing yourself if you had more time.

Good web designers arn’t cheap but the one you know is really cheap and comes armed with a big portfolio of his past success.

He is adamant that he can get your site up and running quickly and seems confident he can soon have your site on the first page of Google.

As if this wasn’t enough, he’s throwing in a logo design, content management, e-commerce functionality, as many re-designs as it takes to make you happy. Read the rest of this entry »

These two items of news reported at Telegraph.co.uk will effect a lot of us. The first looks at the ongoing dispute between Adobe and Apple over Flash while there’s also news about the launch of a new ISP that aims to categorise around 3 billion web addresses with age ratings.

Apple Hits Back at Adobe in Flash Row

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A senior manager at Adobe has reportedly accused Apple of changing the goalposts with its developer licensing. This isn’t the first time these giants have clashed and there are serious implications for Adobe’s new iphone compiler software. Is this another thumbs down to Flash? Read The Full Story

New ISP With Age Ratings for Websites Launched

The launch of a new Internet Service Provider that will issue film-style age ratings to websites coincides with the recent announcement by Facebook that they would not adopt the much talked about “panic button” aimed at protecting children from potential abuse. Read The Full Story

Forums offer a great platform for webmasters to exchange ideas on a given topic. This is obviously a great way to learn and find solutions to those niggling problems that you might be facing, but also a chance to raise your own profile by offering advice to other webmasters according to your area of expertise.

Raising your profile by posting questions and answers on well organized forums also creates the potential for more inquiries about your products and services which is a nice bonus. Read the rest of this entry »